Kaj je za vas bolj pomembno? Pridobiti veliko število potencialnih strank ali pridobiti kakovostne potencialnih strank? Nekateri marketingaši verjamejo, da je uspeh v prvi opciji, medtem ko se drugi raje osredotočajo na drugo. V tej objavi bomo raziskali razliko med kvaliteto in kvantiteto kontaktov in kako nam orodja za avtomatizacijo lahko pomagajo pri pridobivanju kvalitetnih kontaktov s pomočjo strategije vhodnega marketinga.
Topics: avtomatizacija, inbound kampanja, nove potencialne stranke, lead generation
Getting new potential customers is the primary goal of marketing departments. Customers fuel your business and allow it to grow. However, new potential customers rarely come to your business out of nowhere and that’s where inbound lead generation comes in.
We get it - you’re already using marketing automation tools to personalise the customer experience and to make your day a bit easier by automating monotonous and repetitive marketing activities. You’re using different apps to monitor the success of your paid ad campaigns, to post organic posts on social media, and to send out e-mail marketing campaigns.
Topics: vhodni marketing, avtomatizacija, tehnologija
Marketing automation software has been a part of marketing since the early 2000s which means it’s nothing new and everyone uses it for their marketing activities. Using technology to get the best results possible is nothing new and it won’t get you ahead anymore.
Topics: vhodni marketing, aplikacije, tehnologija
